Most commerce sites treat the storefront as the product and the checkout as plumbing. We flipped that: the checkout is where trust is won or lost, so that's where the design effort went first.

Start where the money changes hands

A few things fell out of designing the checkout before anything else:

• Every field had to justify its existence — we shipped with four.
• The order summary became a live component, not a static recap.
• Error states were designed before happy paths.

The checkout is the only page where the visitor is doing you a favour. Act like it.

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